Dina Gracheva

Dina Gracheva is an accomplished marketing and business development leader with extensive experience in driving growth and engagement across various sectors. Currently serving as SVP Global Head of Engagement Marketing & Data at Hilti Group, Dina utilizes a data-driven approach to integrate digital marketing with direct sales, enhancing financial performance. Previous roles at Hilti include Global Head of Industry and Strategy Module Owner for Energy & Industry, where transformative strategies were developed to enhance segment-led business growth. Dina has a robust background in marketing and strategic development from prominent companies such as Dow Chemical and ALRUD Law Firm, along with leadership in marketing departments at SVEN. Academic credentials include an MBA from IMD and certifications as a Board Member, complementing dual bachelor's degrees in International Marketing and Law.