Shawn Yan

Shawn Yan has over a decade of experience in the field of customer research and insights, currently serving as a Manager at Hilton Worldwide since August 2010, where responsibilities include conducting primary research for marketing teams, managing research projects, and creating targeted country profile reports. Prior experience includes a role as Study Director at Synovate, where Shawn managed a significant customer satisfaction project, coordinated vendor activities, and presented survey reports to clients. Additionally, as a Research Analyst at International Business Machines, responsibilities encompassed managing both quantitative and qualitative research studies and communicating analysis results to internal clients. Shawn holds an MBA/MSMR in Marketing and Market Research from The University of Texas at Arlington.