Lynne Hairston

Lynne Hairston, MBA, is an accomplished marketing professional with extensive experience in various leadership roles across notable organizations. Currently serving as Product Marketing Manager at HIMSS since September 2014, Lynne has successfully led key marketing initiatives that align with HIMSS's vision, while previously managing significant marketing programs focused on health equity. Prior to HIMSS, Lynne founded Momentum Marketing and directed cross-functional teams to develop integrated marketing solutions for clients. Lynne also held various marketing positions at companies such as Nike, Grainger, WNBA Chicago Sky, and Volvo Cars, demonstrating a strong track record in brand development, strategic planning, and customer engagement. Lynne holds an MBA in Marketing and Finance from The University of Chicago Booth School of Business and a B.S. in Accounting from Penn State University.