Steve Viles

Steve Viles currently serves as the Executive Vice President of Sales US | Canada at HIPPEAS Snacks, focusing on innovative chickpea-based snacks since June 2021. Prior experience includes roles such as Director of the Western Region at BFY Brands (PopCorners) until March 2024, where oversight of various sales channels within the Western United States was vital. Previously, at YoCrunch, with a focus on FDM sales for the Western United States from October 2011 to November 2015, Steve managed multiple sales initiatives. Steve's tenure at CROSSMARK from January 1991 to September 2011 included positions such as Western Region Vice President, where management of sales and P&L for consumer packaged goods was critical. Steve holds a Bachelor of Science in Aeronautical Management from Embry-Riddle Aeronautical University, earned between 1988 and 1991.