Julio Santillana possesses extensive experience in marketing and advertising, currently serving as Jefe de Publicidad at Hiraoka since February 2023, focusing on ATL image and advertising. Prior roles include Jefe de Marketing y Publicidad at PIERINELLI SAC, where responsibilities encompassed company image, digital marketing, product development, and commercial management. Julio also led project development for the "Plus Card" as Jefe de Proyecto for an external marketing consultancy and implemented strategies for stakeholder satisfaction at Sodexo Servicios de Beneficios e Incentivos as Jefe de Marketing Tarjetas de Beneficios. Previous positions include Coordinador de Marketing y Publicidad at Transportes Cruz del Sur SAC, Manager Trainee at McDonald's Corporation, and Asistente de Marketing y Publicidad at ADVANCED MOLECULAR FORMULAS, INC. Julio's educational background includes advanced degrees in marketing and advertising from Universidad Peruana de Ciencias Aplicadas and EOI Business School, supplemented with a diploma in digital marketing from ISIL Aprende Haciendo.