Sophie Rayers

Sophie Rayers has a diverse work experience spanning several companies and roles. Sophie currently holds the position of Vice President of Global Demand Gen & Field Marketing at HireVue, where they are responsible for global marketing-led pipeline growth and acceleration. Sophie leads a team of 12 marketers across different regions and oversees demand generation, marketing operations, account-based marketing, and field marketing.

Prior to their current role, Sophie worked as the Senior Director of International Marketing and as the Director of Marketing, International at HireVue. In these positions, they developed and executed marketing plans to drive demand generation and brand awareness on an international scale.

Before joining HireVue, Sophie worked at Brightcove as the Director of Marketing, EMEA & LATAM. Sophie was responsible for driving demand generation and brand awareness within the EMEA region, managing a team of field marketers. Sophie also held the role of Northern Europe Marketing & SEM Manager at Brightcove, where they were in charge of marketing growth in Northern Europe and the Middle East and overseeing digital advertising programs across the EMEA region.

In addition to their roles at HireVue and Brightcove, Sophie worked at Webtrends as the Marketing Manager EMEA & APAC. In this interim role, they managed all forms of marketing across different regions, including strategy, planning, budgets, copywriting, PR, social media, demand generation campaigns, and search marketing.

Sophie's early career includes roles at Quest Software, where they held positions such as Product Marketing Manager and Marketing Manager, EMEA. In these roles, they were responsible for rebranding and integrating acquired products into the Quest Software portfolio, launching new solutions into the European market, and driving demand generation through various marketing initiatives.

Overall, Sophie Rayers has demonstrated expertise in global demand generation, field marketing, international marketing, and brand awareness. Sophie has successfully managed teams, developed and executed marketing strategies, and optimized marketing plans for growth.

Sophie Rayers earned a LLB Hons degree in Law from the University of Kent between 2004 and 2007. In addition, they have obtained several certifications including "Employment Law Essentials for Managers - Foundations of People Management" from Traliant in 2023, and "Creating a High Performance Culture," "Building a Coaching Culture: Improving Performance Through Timely Feedback," and "Creating a Culture of Change" from LinkedIn in 2019.