Hitachi Construction Machinery Africa
Danie Gerber serves as the General Manager at Hitachi Construction Machinery Africa since October 2023, overseeing the provision of high-quality machinery to various industry customers. Previously, Danie held the position of Business Development Manager for Africa at Smith Power Equipment and was the Divisional Director of ELB Equipment as well as Director of ELB East Africa. Danie's extensive experience includes leadership roles such as CEO at MB Plant SA and CNHi Business Manager at Case New Holland, along with early career positions at CSE Equipment Co. and Northmec. This background encompasses comprehensive skills in sales, business development, market analysis, and operational management, supported by educational credentials from Wits Business School and Damelin.
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Hitachi Construction Machinery Africa
Hitachi Construction Machinery Africa (HCAF) is a wholly-owned subsidiary of Japanese heavyweight conglomerate, Hitachi Construction Machinery Co. Ltd, HCAF carries a lot of responsibility in replicating the level of standards and social responsibility synonymous with HCM. HCAF is harnessing the status, reputation, and quality that has become so synonymous with the wider brand over the years, before applying it to local needs. Over the past eight years, HCAF has been responsible for the marketing and support of Hitachi construction and mining equipment, building its own expertise and local knowledge along the way to ingratiate itself as a local, market-leading entity.