Inbal Goldman Sheffer serves as the Head of Consumers Clubs' Ecommerce Marketing at Hitechzone since 2019. Previously, Inbal held the position of Marketing Specialist at Cal (Israel Credit Cards) from 2015 to January 2019, where responsibilities included business marketing, customer loyalty program development, and organizing events for business clients. Inbal's earlier experience includes a role as Senior Manager of Administration at Visa CAL Israel (ICC) from 2011 to 2014, focusing on corporate governance and operational management. Inbal holds a Bachelor's degree in Behavioral Sciences and Management from The College of Management Academic Studies, completed in 2010, alongside a high school education from The Yovel High School in Herzlia, Israel.
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