Beatriz Tamayo is a seasoned marketing professional with extensive experience in customer loyalty programs and event management at Colmena Seguros since January 2019. Previously, Beatriz served as a Bancaseguros Professional, identifying opportunities to enhance commercial strategies at Banco Caja Social from January 2014 to January 2019. Earlier, Beatriz worked as an Internal Communication Analyst, focusing on designing and executing internal communications and events. Beatriz began a career in international sales at Geobis International, where client recruitment and marketing materials development were key responsibilities. Beatriz holds a Diploma in Strategic Digital Marketing from CESA and a professional degree in Marketing and Advertising from Politécnico Grancolombiano.
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