Marcela P. Martinez Soler is an experienced professional with a strong background in customer retention, marketing, and strategic partnerships. Currently serving as a Retention and Loyalty Specialist at Colmena Seguros since January 2011, Marcela supports VIP affiliated companies in implementing retention strategies and building customer relationships. In 2023, Marcela coordinated agreements at Clínicas Dentix Colombia, focusing on increasing revenue and developing new business lines. Previous roles include marketing and advertising coordinator at Clínica de Marly and service analyst at Seguros SURA. Academic credentials include a specialization in Marketing Management from Politécnico Grancolombiano and a degree in Advertising from Universidad Central (CO).