Joonas Lyytikäinen

Joonas Lyytikäinen is a seasoned business development professional with extensive experience in the media, consulting, and sports industries. Currently serving as Head of Business Development at A-lehdet Oy since April 2015, Joonas is responsible for strategic foresight and managing the company's new business portfolio. Joonas holds board member positions at two organizations, Genero and HJK Helsinki, demonstrating a strong grasp of the media and sports business landscapes. Previous roles include Managing Consultant at Verona Consulting and various positions at Verona Growth and Avanto Ventures Oy, where Joonas focused on growth analytics and business transformation. Joonas co-founded Choose Your Future, which promotes the integration of asylum seekers in Finland through innovation. Joonas's educational background includes a Master of Science in Economics and Business Administration with a focus on marketing from the Turku School of Economics.