HLC SB Distribution
Ruben Garcia is an experienced sales and marketing professional currently serving as the VP of Sales for North America at HLC SB Distribution since December 2021. Prior to this role, Ruben held various leadership positions, including Chief Marketing Officer at True Axis Pty Ltd from February 2016 to August 2021 and Brand Director for the True Skate / Official Street League mobile game from January 2014 to May 2016, where significant partnerships and branding initiatives were developed. Additionally, Ruben served as Skate Marketing Director for EMEA at DC Shoes from 2004 to July 2013 and has a history as a professional skateboarder from 1998 to 2009, showcasing expertise in skateboarding brands and marketing strategies. Ruben holds a degree in International Marketing and Management from CBS.
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HLC SB Distribution
OUR HISTORY It all started in the year 2000 in a small garage. The three Iraola brothers began designing and constructing their first skateboard decks, motivated by their passion for skateboarding. JART Skateboards came first. A high quality skateboard brand which gave the opportunity to many European skaters to build a career. After their success, the three brothers began to explore other styles and markets and began to create new brands, which would be encompassed by the birth of HLC SB Distribution. OUR PRESENT HLC is now the leading company in Europe's skateboarding market and one of the Top 3 on an international level. It is now the European producer and distributor for leading international brands like SK8MAFIA, FLIP Skateboards, HABITAT Skateboards or SOVRN. Today, HLC SB Distribution, far from slowing down and still pushing hard has relocated to its new premises, located in the Basque Country, representing its brands worldwide in more than 65 countries on 5 continents. OUR PROCCESS Our wood comes exclusively from areas under a forest conservation law aiming to save, maintain and regenerate the biodiversity of nature and all our waste is 100% recycled. We use a cold press process and an exhaustive quality control to assure that all our boards are the exact same. We guarantee the highest quality that only the latest technology can offer. Specially designed CNC robots are used for a perfect shaping, varnishing and finish. OUR MISSION The innovation and improvement of our products will always be a priority. Always placing special emphasis on our commitment to the environment, using ECO-Friendly materials in the process. A family run business that is still well fuelled thanks to the passion and dedication to SKATEBOARDING.