Ruben Garcia

Ruben Garcia is an experienced sales and marketing professional currently serving as the VP of Sales for North America at HLC SB Distribution since December 2021. Prior to this role, Ruben held various leadership positions, including Chief Marketing Officer at True Axis Pty Ltd from February 2016 to August 2021 and Brand Director for the True Skate / Official Street League mobile game from January 2014 to May 2016, where significant partnerships and branding initiatives were developed. Additionally, Ruben served as Skate Marketing Director for EMEA at DC Shoes from 2004 to July 2013 and has a history as a professional skateboarder from 1998 to 2009, showcasing expertise in skateboarding brands and marketing strategies. Ruben holds a degree in International Marketing and Management from CBS.