Senior PR Manager

Position Summary

Responsible for managing communications on behalf of key HLK agricultural clients. The Senior PR Manager will also interface with clients and internal teams to move projects through the agency with the highest degree of efficiency and success – both from a creative and business standpoint. Ultimately, the agency’s goal is to help its clients achieve their business objectives through innovative thinking and flawless execution. This role will serve as the day-to-day point of contact for various clients to develop and implement PR strategies for campaigns, launches and editorial calendars. The PR Manager will support analysis and reporting, identifying actionable and integrated insights that influence marketing decisions and budgets. The person in this role will create and manage strategic communications plans including strategy, goals, budget, tactics and measurement.

Responsibilities

• Analyzes all media coverage of the organization and drafting appropriate responses
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media for clients and for the agency
• Works with the social media team to share earned media content and create a content calendar
• Create content for press release, byline articles, talking points and keynote presentations
• Manage media inquires and interview requests
• Organizes and staffs promotional events such as media days, trade shows and conferences
• Produces content for speeches, events, etc.
• Follows industry trends affecting clients and makes appropriate recommendations regarding communication strategy surrounding them
• Prepares and maintains status reports and other documentation
• Interfaces and coordinates with all agency functions/departments

Qualifications

• Bachelor’s degree in public relations, communications or related field
• Minimum of five years of public relations or communications experience
• Proven track record designing and executing successful public relations campaigns at both local and national level
• Solid experience with social media including blogs, Facebook, Twitter, etc.
• Strong attention to detail Exceptional written and verbal communication skills
• Strong independent decision-making, organization, planning and problem-solving skills
• Self-motivated and capable of managing multiple simultaneous projects
• Agriculture industry experience preferred