Tina Ortinau

Group Account Director at HLK

Tina Ortinau has a diverse and extensive work experience in the field of account management and client service. Tina started their career at Marketing Werks in 2004, where they served as the Director of Account Management. In this role, they led cross-functional teams and managed key accounts like Verizon, developing customized marketing solutions and deploying integrated campaigns. Tina worked at Marketing Werks until 2015.

In 2016, Tina joined Mosaic Sales Solutions as an Account Director, where they spearheaded premier accounts such as The Coca-Cola Company, Madison Square Garden, and T-Mobile. Tina was responsible for end-to-end project management, from pitch planning to execution and post-program analysis. Tina also provided oversight to a cross-functional internal team.

Since 2019, Tina has been working at HLK, initially as an Account Director and currently as a Group Account Director. In this role, they lead the core account team, managing client accounts for a diverse array of B2B and B2C brands. Tina'sresponsibilities include overseeing cross-functional teams and subject matter experts to deliver on client objectives. Tina has worked on projects involving integrated marketing strategy, website redesigns, creative campaign development, media strategy and execution, content strategy, social media strategy, competitive research, SEO, and virtual events. Additionally, they are a founding member of the Diversity & Inclusion Council at HLK.

Tina Ortinau attended Indiana University - Kelley School of Business from 2000 to 2004. However, the degree name and field of study are not provided. Additionally, Tina Ortinau obtained certification in "Leading DEI Conversations" from She+ Geeks Out in November 2022.

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