Elizaveta Kozina

Elizaveta Kozina is a seasoned marketing professional with extensive experience in digital and performance marketing across leading global brands. Currently serving as the Growth & Performance Lead at H&M Group since December 2022, Elizaveta oversees the media strategy for brands Monki, Weekday, and Cheap Monday, while previously holding the role of Channel Marketing Manager for Monki. Prior experience includes the position of Senior Digital Manager at L'Oréal, where Elizaveta led media and e-commerce activations for Maybelline New York, L’Oréal Paris Makeup, and NYX Professional Makeup, achieving significant market presence and performance metrics. Additional roles at The Coca-Cola Company, Leto Digital Agency, and POSSIBLE further highlight a comprehensive background in social media management, influencer strategy, and brand communications, supported by a Bachelor's degree in Public Relations from Moscow State Linguistic University.