H&M Group
Hanna Törnwall is a skilled project manager and marketing professional currently serving as Partner Relations Lead at H&M Group since September 2022, where responsibilities include managing the onboarding of new external partners to enhance their experience. Prior to this role, Hanna worked at Weekday as a Key Account Manager, overseeing the largest account in the Wholesale department, and previously held the position of Key Account Manager Assistant, focusing on client relations and brand collaborations. Additional experience includes serving as Social Media Manager at BRUCE, where strategic content creation and influencer marketing were key responsibilities, as well as a communications internship at Barncancerfonden, contributing to media outreach for charitable events. Earlier experience also includes working as a Digital Marketing Executive at Comfort Click, managing sales and marketing for a Swedish e-commerce site, and an internship in Public Relations at Wass Group during the Almedalen political week. Education was completed at the University of Westminster from 2016 to 2019.
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H&M Group
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In 1947 Erling Persson opened a ladieswear store called Hennes with the idea of making fashion available and affordable to all. The store in Västerås would soon be followed by more. Today, H&M Group is a global design company with brands in 74 markets. The H&M group is a family of brands making it possible for customers around the world to express themselves through fashion and design, and to choose a more sustainable lifestyle. They create value for people and society in general by delivering their customer offering and developing with a focus on sustainable and profitable growth. The H&M group includes the brands H&M and H&M HOME, COS, Weekday, Monki, & Other Stories and ARKET, the marketplace Afound and the B2B initiative Treadler. In addition, the H&M group is the majority shareholder in Sellpy, a fast-growing ecommerce platform for second-hand items. Their brands all have their own unique identity, and they complement each other well. Together they offer a great variety of styles and trends within fashion and accessories, beauty and sportswear as well as interiors. While increasing the share of recycled or other more sustainably sourced materials their brands are also offering customers several services to make a sustainable lifestyle accessible to more people. The H&M group’s brands reach customers around the world. Wherever, whenever and however their customers want to meet them – in their stores, on their websites, in digital marketplaces and on social media– they want to offer a convenient and inspiring experience in which the channels interact and strengthen each other. They are continuing to focus on digital growth, optimisation of the store portfolio and integration of online and physical stores.