Martin Lechev

Martin Lechev is an experienced design professional currently serving as Experience Director at H&M Group, with a tenure that began in February 2017. Martin has held various roles, including Product Area Lead Designer, Product Design Competence Lead, Product Designer, and User Experience Designer at the company. Prior to H&M Group, Martin worked as a UX Designer during a master's thesis at Idea Nation, focusing on user interactions in open innovation platforms. An internship at Loop UX involved user research and testing for Bang and Olufsen, as well as website design. Additionally, Martin's experience includes multimedia design at Dotz Software. Educational qualifications include a Master's Degree in Information Architecture from Aalborg University and a Professional Bachelor in E-concept Development from University College Nordjylland, among other credentials.