Emma Williams McIm

Emma Williams MCIM has a diverse and extensive work experience in marketing roles. Emma is currently the Head of Marketing at Hodge, a company that focuses on providing support to customers in various financial aspects. Prior to their current role, they worked as a Senior Marketing Manager at Hodge.

Emma also has experience as the Managing Director of Ipsum Marketing Consultancy, a boutique marketing agency where they worked with ambitious independents, start-ups, and evolving SMEs. Emma was also a Co-Founder of Active4Blood, a venture that they helped establish.

Before their entrepreneurial ventures, Emma held significant positions at Credas and The Indigo Group. As the Head of Marketing at Credas, they played a crucial role in developing the brand and tone of voice, implementing marketing strategies, and building a team. Likewise, during their time at The Indigo Group, Emma was responsible for aligning multiple brands under one cohesive marketing offering, which involved visual rebranding and establishing a unified tone of voice. Emma also managed sports partnerships, hospitality, event channels, and the overall marcomms roadmap.

Earlier in their career, Emma worked at Legal & General in a marketing role focused on group protection. Emma also held multiple positions at Buy As You View, including Marketing Manager, Communications Manager, and Operations Analyst.

Emma's work experience demonstrates their expertise in various aspects of marketing, from brand development to strategy implementation and team management.

Emma Williams MCIM has a diverse education background. Emma obtained an Award in Digital Copywriting from The Institute of Direct and Digital Marketing in 2014. Prior to that, they completed a Bachelor of Arts degree in Crime, Law & Policy from Swansea University between 2001 and 2004. In addition to their formal education, they hold the certification of CIM MCIM Member from the Chartered Institute of Marketing, which they obtained in 2020. There is no information provided about any education or certifications from www.ipsumconsulting.co.uk.