Daniela Morena

Senior Vice President of Commercial at HODINKEE

Daniela Morena has a diverse and extensive work experience in the fashion industry. Daniela is currently employed at HODINKEE, Inc. as the Senior Vice President of Commercial since April 2023. Prior to this role, they served as the Vice President Commercial from August 2022 to April 2023.

Before joining HODINKEE, Inc., Daniela worked as a Part-Time Professor at Parsons School of Design - The New School in 2021. Daniela also had significant roles at notable fashion companies such as LVMH and Ralph Lauren.

At LVMH, Daniela held the position of Vice President, Business Development for Pink Shirtmaker from 2020 to 2021. Prior to that, they were the Vice President of Merchandising, Wholesale & Digital for Pink Shirtmaker from 2018 to 2020.

During their time at Ralph Lauren, Daniela held various senior director roles in merchandising. Daniela was the Senior Director of Merchandising for Home, Fine Watches & Jewelry, and Vintage & Antiques - US DTC from 2017 to 2018. Daniela also served as the Senior Director of Merchandising for Women's Apparel, Footwear & Accessories, Watches/Jewelry - US DTC from 2014 to 2017, and as the Senior Director of Merchandising for Accessories & Footwear - Asia Pacific from 2012 to 2014.

In addition, Daniela has worked at Gucci as a Buyer for Leathergoods in North & South America from 2011 to 2012, and at DOLCE&GABBANA S.r.l as a Buyer for D&G Women's RTW, Footwear & Accessories from 2008 to 2011.

Daniela'searlier work experience includes being an Assistant Buyer for Giorgio Armani Women's RTW, Footwear & Accessories at Giorgio Armani from 2002 to 2007, as well as an MBA Associate at Concetta Lanciaux & Partners in 2007.

Overall, Daniela Morena has demonstrated strong leadership, merchandising, and business development skills throughout their career in the fashion industry.

Daniela Morena has a Bachelor of Science degree in International Business from Fairfield University. Furthermore, they have pursued further education at HEC Paris, where they completed an MBA program. Specific start and end years for each degree program were not provided.

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Timeline

  • Senior Vice President of Commercial

    April 1, 2023 - present

  • VP, Commercial

    August, 2022

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