Elke Sommerlade

Event Staff & Activation Captain at HOKA

Elke Sommerlade is a seasoned marketing and communications professional with extensive experience in event management and digital marketing. Currently, Elke serves as a Senior Managerin Marketing & Communications at best mood events, while also being a Co-Gründerin of Vegan Gravel Camp, which focuses on luxurious vegan cycling camps. Previously, roles included Event Staff & Activation Captain and Events Coordinator at HOKA, where Elke played a key role in promoting the brand at expo events across the EMEA region. Additional experience includes digital marketing management at SCC EVENTS GmbH, online marketing specialization at THE GOOD RUN, and leadership in performance marketing at XLETIX GmbH. Elke holds a Diploma in Marketing Communication & Advertising from Hamburger Akademie.

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