Sydney Frontz

Sydney Frontz has extensive experience in brand merchandising and sales within the athletic industry, primarily with HOKA since 2014. Starting as a Field Service Representative, Sydney advanced to the role of Account Executive, achieving significant growth in regional accounts and earning recognition as Account Executive of the Year in 2017. Currently serving as Manager of US Brand Merchandising for both Road and Specialty segments, Sydney drives strategic Go-To-Market initiatives to enhance consumer experiences and increase market share. Previous roles include Territory Sales Manager at Venture Sports Group, where Sydney achieved over 250% sales growth, and a background in corporate health and wellness at Verizon Wireless, emphasizing fitness and nutrition. Sydney holds a Bachelor’s Degree in Kinesiology and Exercise Science from the University of South Carolina.