Michael Steven Bautista Roa

Michael Steven Bautista Roa is a seasoned product manager with extensive experience in driving user engagement and revenue growth across multiple organizations. Currently serving as a Product Manager at Heru since July 2023, Michael previously held product management roles at Platzi, where a 20% boost in conversions was achieved through effective collaboration across teams. At Guros, Michael implemented a lead attribution solution, enhancing marketing strategies, while at Migo Foodz, Tableau was integrated for improved data analysis. As CRM/BI Lead at Laika app, a significant revenue increase was realized through automated communication, and prior experience at Rappi involved enhancing customer acquisition via targeted promotions. Michael holds a degree from Universidad de Cundinamarca, obtained between 2012 and 2017.