Romina Alegre

Romina Alegre serves as the Head of Marketing at Holcim Argentina, overseeing brand marketing communication, product portfolio management, trade marketing, and business development since September 2022. Previously, Romina held various marketing positions at Samsung Electronics from January 2019 to August 2022, including Marketing Manager, where Romina developed integrated brand marketing communications campaigns. Prior experience includes leadership roles in experiential marketing at Dell Technologies, marketing activation at adidas, and strategic marketing consultancy as a self-employed specialist. Romina's earlier roles involved brand communication and assistant positions at TOTAL, Roche Pharmaceuticals, and Cencosud S.A. Educational achievements include a Bachelor’s degree in Advertising and certifications in Public Relations.