María Belén López Fuertes

María Belén López Fuertes is a marketing professional with extensive experience in brand management and trade marketing. Currently serving as Brand Lead and previously as Brand Specialist at Holcim Ecuador since December 2021, María Belén has also held roles such as Trade Marketing Analyst at HEINEKEN Ecuador and Coordinadora de Marketing at Corporación El Rosado S.A. With a foundational career that includes internships and trainee positions at reputable companies like Colgate-Palmolive and Unilever, María Belén has developed a broad skill set across marketing disciplines. Educational qualifications include a Master's degree in Customer Experience Management from OBS Business School and a Bachelor's degree in Marketing from Universidad Tecnica Federico Santa Maria, alongside a degree in Commercial Engineering.