Gabriela Rivera

Gabriela Rivera is a seasoned professional with extensive experience in marketing and coordination roles. Currently serving as the Expansion & Value Proposition Coordinator at Holcim El Salvador since September 2017, Gabriela is responsible for market dimensioning to identify potential franchisees for Disensa and for developing sales point growth forecasts. In addition to this role, Gabriela has also been a Retail Marketing Specialist at Holcim, managing retail marketing plans and agency relationships. Since October 2022, Gabriela has been a Corporate Law Master's lecturer at Universidad Evangélica de El Salvador, teaching Negotiation and International Marketing. Previous experience includes serving as the Hyundai Marketing Country Coordinator at Grupo Q and as a Brand Assistant at Excel Automotriz. Gabriela holds a Master's degree in Business Administration with a focus on Finance from ISEADE - FEPADE, alongside multiple diplomas in marketing, neuromarketing, and graphic design.