Wayne Hartunian

Chief Operating Officer at Holistic Spirits Co.

Wayne Hartunian has extensive experience in the beverage alcohol industry, with a focus on marketing and brand strategy. Wayne has held various leadership roles in companies such as Pernod Ricard USA, where they served as Vice President of Marketing and General Manager for luxury and craft spirits. During their time at Pernod Ricard, Hartunian initiated and developed innovative customer marketing and experience strategies that led to accelerated performance across the brands. Wayne also worked as the Chief Marketing Officer at The Corebev Group and served as a Principal at InovStrat, where they consulted for CEOs on major strategic marketing initiatives. Hartunian's most recent role was as the Vice President of Brand Strategy at Spirits Investment Partners, where they partnered with entrepreneurs to provide capital and strategic resources to help grow their businesses. Wayne is currently the Chief Operating Officer at Origen Holistic Spirits.

Wayne Hartunian holds a Strategic Management Graduate Certificate from Harvard Business School, which they obtained from 2017 to 2022. In 2016, they completed a Big Data & Social Analytics Graduate Certificate at the Massachusetts Institute of Technology, specializing in Computational Data Analytics. Prior to that, Wayne attended Babson College from 2004 to 2014, where they participated in several Leadership and Strategy postgraduate seminars sponsored by Pernod Ricard and Omnicom. Wayne earned a Bachelor of Science (B.S.) degree in Marketing from Fairfield University and pursued a Master of Business Administration (MBA) degree in Marketing at Pace University, New York, NY, although the specific years of their enrollment are not available.

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