Pavel Tselikov

Pavel Tselikov is a skilled marketing analytics professional currently serving as the Head of Marketing Analytics at Sberbank since July 2024. Prior to this role, Pavel worked as a Senior Analyst at Home Bank, where significant online sales growth of 300% year-by-year was achieved, alongside the implementation of end-to-end analytics and comprehensive reporting initiatives. Previous experience includes serving as a Leading Digital Web Analyst at adidas, managing junior analysts, and as a Digital Analyst at Inchcape Russia, where Pavel successfully led multiple digital projects and established analytics frameworks that significantly enhanced market performance. Pavel holds a Master's degree in Business Analytics and a Bachelor's degree in Finance from the Finance University under the Government of the Russian Federation.