Chris Martin Alarcon

Chris Martin Alarcon currently serves as the Head of Content and Community Management at Home Credit Philippines, focusing on making financial services enjoyable and educational for Filipinos. Previously, Chris held the position of Head of Content Marketing at CIMB Bank Philippines, leading internal and external marketing initiatives that significantly enhanced brand reputation and customer engagement. With a diverse background in branding and content marketing consulting, Chris has successfully driven campaigns for various tech and lifestyle brands. Notably, as Country Manager for PGAG at HEPMIL Media Group, Chris grew the platform into one of the Philippines' most popular social media channels. Early career experiences include roles at Ogilvy & Mather, Summit Media, and Publicis Manila, where Chris oversaw creative and content direction for multiple high-profile projects. Chris holds a Bachelor of Fine Arts in Design and Visual Communications from the University of the Philippines.