Yusuf Sheriff

Yusuf Sheriff is an experienced professional in client management, content, and media strategy, currently serving as a Client Manager at Home of Performance since January 2023. Previously, Yusuf held multiple roles at ADA from November 2020 to December 2022, including Senior Executive in Content and Media and Digital Planning and Strategy. Yusuf's career also includes positions as a Senior PR Executive and PR Coordinator at HardTalk (Pvt) Ltd and Hardtalk PR, respectively. Prior experience includes working as a Junior Executive in Key Accounts Management at Amana Takaful PLC and a Communication Volunteer for CHOGAM. Yusuf holds a Bachelor of Science (Honours) in Business and Management from Northumbria University and a Preliminary Certificate in Marketing from the Sri Lanka Institute of Marketing, alongside completing Advanced Level education in Commerce at Wesley College, Colombo.