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Annelotte Pera is an experienced marketing and communications professional with a distinguished career in various leadership roles within prominent agencies. Currently serving as Managing Director at Home | social first agency since May 2023, Annelotte previously held the position of Business Director and MT Member at Bruut Amsterdam from February 2022 to June 2023. Annelotte's earlier experience includes serving as Business Director at The SOCIAL, International Brand Director at MullenLowe Alfred, and Account Manager positions at Y&R Amsterdam and Ogilvy & Mather Amsterdam. Annelotte's educational background includes a Bachelor of Communications, Media en Informatie Management from Amsterdam University of Applied Sciences, complemented by ongoing leadership training through VEA Overtuigend Leiderschap since 2014.
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Home
We are Home. A mission driven full service, social-first creative agency founded in 2014. We help brands achieve their (business) objectives with content and campaigns. Our mission is to create a more inclusive tomorrow. We understand the influential role of advertising in society. It shapes more than just buying behavior; it sets standards and influences descriptive norms. This means advertising can guide people in their actions, the behaviors they adopt, and even in what they should avoid. It affects how we see ourselves and the way we depict others. That’s what makes advertising such a powerful tool. We work for brands such as IKEA, Zalando, Tommy Jeans, Amnesty International, Rituals and Unilever. Home is a B-Corp certified company.