Robert Matthews

Robert Matthews is a seasoned marketing executive and strategic advisor with extensive experience in the gaming and family entertainment sectors. Since April 2024, Robert serves as a Board Member for Nex, contributing to the company's mission of revolutionizing active play. Additionally, Robert has held the role of Strategic Advisor for tonies® since April 2022, focusing on global strategy and growth initiatives in screen-free audio experiences for families. As a Board Member for BDA, LLC, since July 2021, Robert supports the amplification of fan engagement through branded products. Robert also founded Swiftwater Group, which specializes in helping organizations maximize performance and potential. Previously, Robert held leadership positions at Microsoft, where responsibilities included overseeing integrated marketing for major gaming franchises and driving record growth. Robert's marketing career began at Nintendo, where transformative campaigns for products like the Wii and Pokémon established industry benchmarks. Educationally, Robert earned a Bachelor of Arts in Advertising from Washington State University's Edward R. Murrow College of Communication.