Amy Belbeck

Amy Belbeck has over 16 years of experience in marketing and leadership roles. Amy currently serves as the Chief Marketing Officer at HomeServe, where they lead a team of 70 and is responsible for accelerating growth and delivering value through customer-focused marketing activities. Prior to this, Amy held various positions at HomeServe, including Director of Marketing Strategy & Planning, Director of Acquisition Marketing, Head of Digital Marketing, Head of Direct Marketing, and Head of Customer Value Marketing.

Before joining HomeServe, Amy worked at Royal Bank of Scotland as Senior Product Marketing Manager, driving customer conversion towards direct banking channels, and as Senior Retention Manager for Mortgages, where they focused on delivering profitable retention and value growth from existing customers. At Barclays Bank, they worked as a Marketing Manager for Woolwich Mortgages, played a key role in planning and delivering a successful campaign, and developed a targeted direct marketing plan for the Barclays Current Account base. Amy also served as the Branch Marketing Capability Manager and Branch Campaign Manager during their tenure at Barclays.

Overall, Amy Belbeck has a strong background in marketing strategy, customer acquisition and retention, digital marketing, and cross-selling.

From 2000 to 2003, Amy Belbeck attended the University of Birmingham where they pursued a Bachelor of Arts degree in English. The field of study for their degree is not specified.