Samah Haggag

Samah Haggag is a seasoned professional with extensive experience in marketing and analytics. Currently serving as the Sr. Marketing Manager at Experian Decision Analytics since February 1997, Samah designs go-to-market strategies and leads the client reference program, developing case studies and testimonials. Previously, as a Strategy Consultant, Samah managed analytical services projects for large banks and mid-size clients, focusing on business intelligence, custom model development, and risk management recommendations. In addition to a long-standing role at Experian, Samah also works as a Real Estate Agent at HomeSmart, Evergreen Realty, specializing in Orange County neighborhoods since December 2005. Educational credentials include an MBA in Marketing and a Bachelor's degree in Business Administration with a focus on Marketing and Accounting from Cal State Fullerton, along with Agile Marketing certification from ASPE.