Jenni Colborn is an accomplished marketing professional with extensive experience in demand generation and integrated marketing strategies across various industries. Currently serving as the Director of Marketing, B2B at Homethrive since March 2024, Jenni previously held the role of Senior Director of Demand Generation at Kinsa, where significant achievements included a 320% increase in lead flow and a rise in marketing to sales conversion from 11% to 30% within six months. Jenni's previous positions include Division Director of Marketing at Marketware, where marketing efforts led to improved lead generation and reduced acquisition costs, as well as Director of Marketing at Dentist Advisors, focusing on brand awareness and revenue growth. With a solid foundation in social media strategy and content marketing, complemented by a Bachelor's degree in Communication from Westminster University, Jenni has consistently delivered innovative solutions that drive business success.
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