Gordon Chan is a seasoned marketing professional with extensive experience in lifecycle marketing and retention strategies across various industries. Currently serving as the Sr. Lifecycle Marketing Manager at HoneyBook since February 2025, Gordon leads the lifecycle strategy for a PLG-focused company offering an AI-based client relationship platform for SMBs. Prior to this role, Gordon managed lifecycle marketing at HomeLight, focusing on personalized communications for a SaaS real estate platform. Gordon also held leadership positions at Blurb, overseeing retention efforts for both D2C and B2B channels, and served as an Email Marketing Specialist at SquareTrade. Additionally, Gordon contributed to B2B real estate and D2C consumer marketing at Tesla as a Marketing Automation Manager. Educational qualifications include a Marketing Strategy Certificate from Cornell University and a Bachelor of Science in Business Administration from Cal State East Bay.
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