Hong Leong Bank
Ting Siong Choong currently holds the position of General Manager (Head) for Auto Loan within Personal Financial Services at Hong Leong Bank Berhad, where responsibilities encompass P&L management and strategic oversight for the bank's car financing business. Prior experience includes roles such as Regional Sales Director at Lee Kum Kee, overseeing sales operations across multiple Southeast Asian countries, and Head of Department at Mattel Southeast Asia Pte. Ltd., managing licensing business for iconic brands. Ting Siong Choong's career began at Wyeth (M) Sdn. Bhd. and included significant roles at Procter & Gamble and Nestlé, focusing on sales operations and distributor management. Graduated with a Bachelor's Degree in Resource Chemistry from Universiti Malaysia Sarawak.
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Hong Leong Bank
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Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country. With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture. Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services.