Ting Siong Choong

Ting Siong Choong currently holds the position of General Manager (Head) for Auto Loan within Personal Financial Services at Hong Leong Bank Berhad, where responsibilities encompass P&L management and strategic oversight for the bank's car financing business. Prior experience includes roles such as Regional Sales Director at Lee Kum Kee, overseeing sales operations across multiple Southeast Asian countries, and Head of Department at Mattel Southeast Asia Pte. Ltd., managing licensing business for iconic brands. Ting Siong Choong's career began at Wyeth (M) Sdn. Bhd. and included significant roles at Procter & Gamble and Nestlé, focusing on sales operations and distributor management. Graduated with a Bachelor's Degree in Resource Chemistry from Universiti Malaysia Sarawak.