Daisy Laramy-Binks

Daisy Laramy-Binks is an accomplished professional with extensive experience in brand management and marketing, currently serving as Director at HOODRICHUK since November 2023. Prior to this role, Daisy held various key positions at Iconix International from September 2011, including Managing Director for the EMEA region and global oversight of the Lee Cooper brand. Responsibilities encompassed managing a diverse portfolio of over 25 streetwear and fast fashion brands, spearheading branding, licensing, and commercial management initiatives, and creating global brand assets. Daisy's earlier career includes roles at IMG as Licensing Manager and Lamborghini as Brand Licensing & Marketing Executive, demonstrating expertise in heritage and luxury brands. Academic qualifications include a Bachelor's degree in International Business Strategy, Economics, Marketing, and Entrepreneurship from the University of Reading.