HOODRICHUK
Daisy Laramy-Binks is an accomplished professional with extensive experience in brand management and marketing, currently serving as Director at HOODRICHUK since November 2023. Prior to this role, Daisy held various key positions at Iconix International from September 2011, including Managing Director for the EMEA region and global oversight of the Lee Cooper brand. Responsibilities encompassed managing a diverse portfolio of over 25 streetwear and fast fashion brands, spearheading branding, licensing, and commercial management initiatives, and creating global brand assets. Daisy's earlier career includes roles at IMG as Licensing Manager and Lamborghini as Brand Licensing & Marketing Executive, demonstrating expertise in heritage and luxury brands. Academic qualifications include a Bachelor's degree in International Business Strategy, Economics, Marketing, and Entrepreneurship from the University of Reading.
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HOODRICHUK
Hoodrich is more than just clothing– it’s a lifestyle. The tagline from the very beginning has been from nothing to something and remains a mantra not only believed in but also wholly experienced. Since 2014, Hoodrich has grown from a bedroom brand, one-manned venture to a national operation. Taking direct inspiration from the urban U.K. scene, the brand has been spotted on the likes of Dizzee Rascal, Giggs and Birmingham’s own Mist and Jaykae. @Footasylum @JDSports @SnipesEU