Product Development and Merchandising

The Product Development and Merchandising team at Hooker Furnishings Corporation is responsible for designing and launching new furniture products that align with market trends and consumer preferences. The team oversees the entire lifecycle of product development, from initial concept and design to production and market introduction. They also handle the strategic placement and visual presentation of products in showrooms to maximize sales and customer engagement. By collaborating closely with various brands under the Hooker Furnishings umbrella, they ensure a cohesive and attractive product portfolio.