HOOP Brand Activation
Matthew Clews is an experienced finance and operations professional with a strong background in management and strategic finance across various industries. Currently serving as General Manager at HOOP Brand Activation since October 2023, Matthew previously held the position of Head of Finance and Operations at HUFFER. Prior to this, Matthew worked as Finance Chapter Lead at The Warehouse Group and as General Manager (Contract) at Bachcare Holiday Homes. Notable roles include CFO (contract) for Bluebird Foods at PepsiCo and General Manager at Red Bull, where Matthew led significant organizational changes and strategic initiatives that enhanced team engagement and contributed to brand growth. Earlier career experience includes key finance roles at EziBuy, Danone Dairy, Griffins Foods Ltd, and DB Breweries. Matthew holds CA Membership from Chartered Accountants Australia and New Zealand and a Business degree in Finance from Unitec.
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HOOP Brand Activation
HOOP supports New Zealand’s leading brands to look their best at retail. We are one of New Zealand’s leading outsourced teams, specialising in replenishing shelves and activating brand promotions for suppliers within supermarkets and other big retail channels. We have a national field team of 350+ Brand Activators and an in-house logistics division that combined, provides our clients with the complete end-to-end retail promotional activation service. We are your eyes, ears and hands on the shop floor and manage the whole process for you, so you only need to develop one brief and then relax. We've got excellent systems and processes and our team are trained to use our bespoke technology, so that our speed to market is fast and accurate meaning you can watch your promotional activation unfold live as it happens. What sets us apart from our competitors is our company culture. We're New Zealand owned and the Directors work in the business. Integrity and accountability are valued and encouraged. Everyone owns their work, which makes for a more personal service. We're committed to getting the most out of the retail environment for our clients