Matthew Clews

Matthew Clews is an experienced finance and operations professional with a strong background in management and strategic finance across various industries. Currently serving as General Manager at HOOP Brand Activation since October 2023, Matthew previously held the position of Head of Finance and Operations at HUFFER. Prior to this, Matthew worked as Finance Chapter Lead at The Warehouse Group and as General Manager (Contract) at Bachcare Holiday Homes. Notable roles include CFO (contract) for Bluebird Foods at PepsiCo and General Manager at Red Bull, where Matthew led significant organizational changes and strategic initiatives that enhanced team engagement and contributed to brand growth. Earlier career experience includes key finance roles at EziBuy, Danone Dairy, Griffins Foods Ltd, and DB Breweries. Matthew holds CA Membership from Chartered Accountants Australia and New Zealand and a Business degree in Finance from Unitec.