Alona Wolfish

Alona Wolfish has a diverse work experience in product strategy, user experience, and management roles. Alona is currently the Director of Product Strategy at hoopo. Prior to that, they worked as the CEO of Product Strategy & UX at Alona Wolfish, where they helped teams create proof of concept (POC) and define minimum viable products (MVP), while establishing Scrum methodology and prioritizing roadmaps based on key performance indicators (KPIs) and business goals.

Alona also co-founded and served as the Chief Product Officer (CPO) at Camino app. In this role, they played a key role in product development and user experience. Before that, they worked as a Product Manager at eTribez, where they built a production management system from scratch by conducting competitive analysis, gathering user requirements, and creating detailed specifications.

Alona also held the position of Product Manager at Gartner Innovation Center, where they led strategic products for Gartner employees, and at Roomer Travel, where they managed the entire product lifecycle from conception to launch.

Earlier in their career, they worked as a UX Lead at Hexadite, a User Experience Specialist at Inkod-Hypera, and in the role of Customer Insight & UX Research at Soluto, where they conducted user research and provided insights to enhance the user experience.

Alona also worked as a UX Architect at 5ive, where they designed user interfaces for various platforms following a user-centered design approach. Throughout their career, Alona has demonstrated expertise in product strategy, UX design, research, and project management across multiple industries.

Alona Wolfish obtained a Master of Business Administration (MBA) degree in Strategy and Entrepreneurship from The College of Management Academic Studies, which they attended from 2016 to 2018. Prior to that, they completed their Bachelor of Arts (BA) degree in Instructional Systems Technologies from the Holon Institute of Technology, attending from 2009 to 2012.