HOPSCOTCH Season
Melanie Rouchy has over two decades of experience in the marketing and event management sectors, currently serving as Managing Director and Client Service Director at HOPSCOTCH Season since 2002. Rouchy specializes in trend research, new business development, and the creation of effective strategies for international clients, particularly in the FMCG sector. A proven leader, Rouchy has managed cross-channel marketing, trade marketing, and event concepts, ensuring profitability and successful client consulting in the D/A/CH region. Previous experience includes project management roles at Tourismus Siebengebirge GmbH and hotel management training at Maritim Hotelgesellschaft mbH. Rouchy's academic background includes studies at the University of Bonn and vocational training at Robert-Wetzlar-Berufskolleg.
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HOPSCOTCH Season
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(Formerly SOPEXA) International Communication Agency dedicated to #Food #Beverage & More.... from @HopscotchGroupe 🌍 1 agency based in 36 countries with a worldwide outreach Sopexa is changing its name to HOPSCOTCH Season. This transformation marks a new era, driven by the ambition to extend extending our communications expertise into other realms to promote Arts de Vivre around the world. Why HOPSCOTCH Season? Seasonality gives life to all plant forms, shapes the way we travel and influences our homes. Season also evokes flavors, which season our lives and our projects. More creative, more innovative, more ambitious than ever, we will continue to work to create commitment and federate communities aware of environmental and social issues. We’re not just changing our name, we’re evolving while maintaining what has been an integral part of our DNA for over 60 years: creating impactful campaigns, promoting products on every continent, messages that resonate, emotions that leave their mark.