Hannah Kwawu

Hannah Kwawu is an Analytics Manager at Horizon Media, specializing in cross-channel campaign analysis for clients including Lionsgate. With a solid background in data analytics, Hannah has led the restructuring of Snowflake databases, implemented creative reporting dashboards, and enhanced campaign management workflows. Previous roles included Manager of Client Solutions at Initiative, where responsibilities involved developing long-term strategies and advocating for data inclusion in the creative process, and Senior Analyst at Giant Spoon, focusing on measurement frameworks and brand lift studies for clients like Salesforce and Square. Hannah’s experience spans various analytical roles, demonstrating expertise in leveraging data for strategic decision-making and campaign optimization, complemented by a BS in Psychology and BBA in Marketing Analytics from William & Mary.