Sydney Palma

Sydney Palma is a digital marketing professional with extensive experience in planning and social media management. Currently serving as a Digital Planner at Horizon Media since September 2022, Sydney previously held the role of Assistant Media Planner in the same company. Prior experience includes a Social Media Internship at R. Couri Hay Creative PR, where Sydney managed corporate social media platforms and successfully created content for over 25 clients, resulting in a 25% increase in engagement. Additionally, during tenure as Social Media Coordinator at the Student Learning Center at SUNY Oneonta, Sydney developed viral content strategies that grew the organization's social following from 200 to over 500. Sydney holds a Master of Science in Digital Marketing from Zicklin School of Business and a Bachelor of Science in Communication Studies from SUNY Oneonta.