Troy Scocca

Troy Scocca is an experienced professional in paid social strategy, currently serving as Director of Paid Social Strategy at Horizon Next since February 2024. Previously, Troy held the position of Associate Director at EssenceMediacom and Manager at Reprise Digital, where significant contributions included boosting client ROI by 12% through strategic campaign planning and execution across multiple channels and driving a 20% increase in engagement rates. With a strong background in media buying at OMD USA and previous roles focusing on digital investment, Troy has effectively maximized audience targeting through analytics tools and cultivated business relationships that fostered growth. Troy earned a Bachelor of Business Administration with a focus on Advertising, Marketing, and Business Management from Fairfield University.