Shannon Kelly

Shannon Kelly is an experienced brand manager and consumer insights professional with a strong background in the food and beverage sectors. Currently serving as the Brand Manager for PLANTERS® at Hormel Foods since June 2021, Shannon has previously held senior positions in consumer insights at both Hormel and The Kraft Heinz Company, where duties included leading qualitative and quantitative research efforts, developing brand strategies, and collaborating with marketing teams. Shannon's expertise in managing cross-channel analyses and vendor relationships has been instrumental in driving marketing communications. Earlier career experiences at Millward Brown included roles as a senior analyst and business analyst, providing actionable insights and fostering client relationships across diverse industries. Shannon holds an MBA from Keller Graduate School of Management and a BA in Marketing and Management from North Central College.