Karina Souza

Karina Souza is a seasoned marketing professional with extensive experience in branding and digital marketing. Currently serving as the Analista de Marketing Pleno at HORSCH since July 2019, Karina is responsible for brand management, dealership support, content generation for social media, and the development of marketing strategies and materials. Prior to this role, Karina worked at JUMPER Franchising, where responsibilities included creating marketing strategies and defining personas for inbound marketing. Experience also includes positions at Petcursos Franchising, Studio A+ Fotografia, and GPA Prospera, where Karina developed visual identities and marketing materials. Karina is pursuing an MBA in Marketing Management at Universidade Positivo and holds certifications in digital marketing from Harve - Escola de Inovação, with a degree from Pontifícia Universidade Católica do Paraná.