Luciana Froehlich

Luciana Froehlich serves as the Superintendente de Marketing at Hospital Albert Einstein since April 2021, where leadership encompasses marketing strategy, planning, and operations, driving engagement with key audiences and enhancing digital governance. Noteworthy accomplishments include restructuring the marketing department, implementing an OKR-based planning methodology, and achieving over 500% improvement in media strategy results. Previously, Luciana held senior marketing roles at SulAmérica, where initiatives included the launch of award-winning applications and a successful health management campaign. With experience at FCB Brasil and Isobar, Luciana has also significantly contributed to high-profile marketing projects. Educational qualifications include an M.B.A. from Insper and ongoing leadership studies at the University of La Verne.