Hospital Albert Einstein
Natalia Pedroso is an experienced marketing professional with a strong background in product marketing and communication strategies, particularly within the healthcare and financial sectors. At Hospital Israelita Albert Einstein, from March 2019 to August 2023, Natalía was responsible for structuring and executing marketing initiatives focused on data-driven performance and user experience, as well as contributing to comprehensive communication plans aimed at maximizing engagement across various customer segments. During a concurrent position at Porto, Natalia continued to develop and execute 360° marketing strategies for B2B, B2C, and B2B2C segments, ensuring alignment of communication and commercial goals. Earlier roles included project management at Fbiz and brand communication internship at Elife. Natalía holds a Bachelor's degree in Advertising from Universidade Presbiteriana Mackenzie.
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Hospital Albert Einstein
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Hospital Israelita Albert Einstein was opened in 1971. From then on, it became a reference in treatments with cutting-edge technology, humanized and expanded its borders with social responsibility actions and teaching and research activities. Today, the Sociedade Beneficente Israelita Brasileira Albert Einstein is at the forefront of important projects, that show how the public-private partnership can bear fruit for the community. Housed at the Instituto Israelita de Ensino e Pesquisa Albert Einstein, education and research activities are the engine of innovation that are not restricted to patients at Hospital Israelita Albert Einstein and encompass technical, undergraduate and graduate courses, sophisticated training and research. clinical and experimental. Einstein is now a health system.