Rachel Rimmer

Rachel Rimmer is the current head of performance marketing at Hotter Shoes. Rachel has held this position for 2 years and 6 months. Prior to their current role, they worked for Shop Direct for 14 years and 5 months. During their time at Shop Direct, they held various positions, including head of CRM and customer, senior CRM lead, retention, acquisition and PR manager. In their most recent role, they were responsible for the strategic development and operational delivery of the multi channel CRM & new customer acquisition programmes to achieve the customer and demand targets. Additionally, they were accountable for performance of 2.5 million customers and grew new and existing customers YOY by 10%. Rachel has also been a company ambassador, delivering CRM lectures at Manchester Met Uni and being a guest speaker at Teradata Universe conference in Amsterdam.

Rachel Rimmer holds a Bachelor's degree from The Manchester Metropolitan University in Business Studies, which they obtained in 1993. Rachel also holds a Diploma in Marketing from the Chartered Institute of Marketing.

The team that Rachel Rimmer works with is the Head of Performance Marketing team.