Alex Wares

Alex Wares currently serves as the EVP of Marketing Services at Hotwire, focusing on developing innovative marketing solutions and enhancing client relevance in a dynamic market. Additionally, Alex is a Trustee at CEDA, advocating for the empowerment of disabled individuals in the Exeter area. Previous roles include VP of Growth, Managing Director EMEA, and other leadership positions at Transmission, where driving growth and excellence in marketing services was paramount. Noteworthy experiences also include a career break for extensive travel and serving as Business Director at Big Group, where integration and data-driven marketing strategies were key focuses. Alex's early career included leadership roles at Mediarun and experiences in sales and marketing, complemented by a degree in Media Studies from the University of East London.